What you said makes me think: maybe it is something that gets AIR TIME - I mean it is doing that. Putting the both of them constantly in every news cycle. As long as it plays.
His stratigists know they have the early crowd. Now they need to go after those still who havent heard - let them hear. Anything. To name recognition. Whatever.
Make sure you read this long one. At least read the interview of Ted in middle
http://www.newswithviews.com/JBWilliams/williams300.htm
From link:
In a campaign interview during his freshman senate race, a GOP Texas State Committee member sat down with the young candidate to ask a few poignant vetting questions, and here are the questions and answers from that interview… (Redacted information is to protect the witness at this moment, but the witness is willing to offer sworn testimony)