Would this be the video? (page down a bit)
They use the free market because some folks care more about money than right and wrong. Look at Richard Lugar, first republican to sell out to the Chicago Climate exchange as the owner of a “carbon sequestration” project. Money for doing nothing more than letting trees grow and all he had to do was screw we the people.
On the other hand, the government is right there to entice even us little people with tax breaks. Locally we have the “Raisin Valley Land Trust” they offer a non development contract to people along the river and the government backs them up with a tax break. The only problem is that it renders the land forever useless because the contract stands even after a sale. There ain’t a tax break in the world worth selling my rights or my soul.