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I worked for Mc Donald's years ago when the Mc Rib was developed. It started out as a special that was rolled out into the northeast states..... About 1989 I think... It was a major hit. What makes the sandwich is the special BBQ sauce which was made by the people who make Bulls Eye products. The meat paddy is 100% pork with gulten and smoke flavoring. There is a balance of meat,fat, and grizzle that is a highly kept secret.
Mc Donalds decided to roll it out at the beginning of the fall season every year. The McRib is expensive to produce and is a product that is used to draw in customers. I love these sandwiches and look forward every fall when they are rolled out. McRib... large fry... medium Coke... God of the Gods!

"It started out as a special that was rolled out into the northeast states..... About 1989 I think..."

Had my first and ONLY McRib at the McDonald's in Cherokee, North Carolina around June of 1982.

As they say, "Fool me once, shame on you..." ;-)