Israel will lose the PR war.
If Israel saw the 'flotilla' as a imminent threat, they wouldn't have conducted the raid with their primary weapon being a paintball gun. 
No mater how this turns out, it won't be in Israel's favor, even as they were avoiding force from the beginning.
I think the video is pretty clear. But, of course, facts don’t matter in this. No matter what the video shows or what the facts are, Israel is the PR loser. The world was absolutely silent when Hamas was sending rockets into Israel. Case closed.
” Israel will lose the PR war. “
This phrase has appeared on just about every thread on FR concerning this situation - more often than not, posted by someone who signed up to FR in 2010.. (Draw your own conclusions..)
1. Why should Israel engage in, or worry about, something it can’t win?? It’s easy to get the impression that the only way Israel could possibly satisfy the screeching voices would be to line its population up and meekly march them to the gas chambers and ovens..
2. In the last two dust-ups in the ongoing war (Lebanon and the Gaza Incursion), Israel did make the mistake of deferring to “world opinion” (”Inappropriate Force”, indeed...) and pulling its punches - setting the table for this next, more dangerous, go-around..
3. “PR War” is, itself, a false concept - it’s a poisonous smokescreen that the enemies of Israel hide behind to sap the will and strength necessary to win, once-and-for-all, its battle for peaceful survival....