[Izzy Dunne]

I could see shooting another picture with another person and using that in Poland instead.

But to just photoshop another head in is just silly.

[Red in Blue PA]

Very often companies use the same photo or ad across geographies for consistency.

I see no problem with changing colors if it suits their markets......in fact it is common sense.

[Chickensoup]

This is done all the time in advertising to special sub markets. Different colors are photoshopped in and out. The only issue here is that it was a black and it gives someone a grievance.