“The dumb asses probably didn’t think we would notice. Reckon they have any grasp of WORLD GEOGRAPHY?”
With the 3 presidential candidates we have, they probably didn’t think we’d care. Next we’ll find out which politicos are wound up with this ad agency in NY.
from a trade paper a few months ago.
ABSOLUT launches new advertising
ABSOLUT vodka is introducing a new multimedia campaign that reasserts the leadership of ABSOLUT Vodka as The ABSOLUT Vodka and celebrates other classics that are absolutes in our culture. The Absolute campaign marks the first time that ABSOLUT will advertise its base brand with two 30-second television spots debuting on Comedy Central, Fox Sports Net, TBS, Spike and E!. The campaign also features online and print, with online media and print rolling out in February magazine issues and websites. The broadcast spots illustrate a collage of absolute moments and icons that define modern culture. Images include The Absolute Morale Booster (Marilyn Monroe singing for U.S. troops) and The Absolute Road Trip (first manned trip to the moon). The print advertisement features an ABSOLUT bottle levitating over a color-block table with copy that reads The ABSOLUT Vodka the image connotes an exclamation point. The print ad illustrates the originality of ABSOLUT Vodka and succinctly delivers the single message that ABSOLUT is The Absolute Vodka. The campaign was created by AOR TBWA/Chiat Day. The buying agency is OMD NY.
http://www.rbr.com/epaper/issue11-06-fmt.html