[Leisler]

It is all about rebranding the product. Previous focus groups were not very predictive in marketing Mitt. Team Mitt must redouble it’s efforts to find those themes and messages that appeal to targeted voters. Right now it is best for Mitt to remove himself from the public conscious, allow it to empty of previous produced images, so that a new and improved Mitt can be offered up to the mass voter consumer.

[Petronski]