Digital Mudslinging: Politicking on the Net

Businessweek ^ | 11/02/2006 | Douglas MacMillan

[RevTom]

Campaign Solutions is working on behalf of Republican Senator Rick Santorum of Pennsylvania, creating a series of microsites aimed at needling Santorum's opponent, Bob Casey Jr., a Democrat. "The point was to poke fun at Bob Casey and to raise some ire," she says. Campaign Solution's Detective Site and Western Site, both of which can be accessed from WheresCasey.com, use playfully themed graphics to drive home what Santorum believes to be Casey's Achilles' heel: a history of conspicuous absence from public dialogue.

[RevTom]

Makes sense, all in all. One uses every resource at one's disposal, and with the Internet taking such a prominent place in the distribution of news, it makes perfect sense. Heck, internet advertising is becoming a multi-billion dollar industry!