I passed by it around 9:15 on my way to work on Park Ave. So many fire engines, police, EMS -- there and en route. Incredibly, emergency vehicles all getting through the rush hour traffic with amazing speed. Several-block perimeter set up with cops diverting traffic. Lots of people on the street trying to get a glimpse. Lots of sirens -- in fact, I can still hear them going to the scene from my office on the 28th floor. It's a bad one.
WNBC now reporting a fifth alarm called for the scene. Pictures show building completely flattened.