Exactly. That's why the Bill of Rights applies to government, not private business.
Wiz, we are all 'limited' by our Constitutional laws, and we are all bound to support & defend its basic principles, including the bill of rights.
-- The Oath of Citizenship --
I hereby declare, on oath, that I absolutely and entirely renounce and abjure all allegiance and fidelity to any foreign prince, potentate, state, or sovereignty of whom or which I have heretofore been a subject or citizen;
that I will support and defend the Constitution and laws of the United States of America against all enemies, foreign and domestic;
that I will bear true faith and allegiance to the same; that I will bear arms on behalf of the United States when required by law;
that I will perform noncombatant service in the Armed Forces of the United States when required by the law;
that I will perform work of national importance under civilian direction when required by the law;
and that I take this obligation freely without any mental reservation or purpose of evasion; so help me God. In acknowledgment whereof I have hereunto affixed my signature.