Really? The investor seems kinda brilliant to me. He also owns shares in Time Warner, etc., which makes him a major player in American media and pop culture. There are really only five major media companies -- News Corp, Time Warner, Viacom, Disney and Sony. Between those five, they produce 95% of American pop culture, including movies, music, television programming, books, video games, etc.
So, he looked around and said, "What's America's most profitable export?" Steel? Nope. Cars? Nope. Electronics? Nope.
America exports images, pop culture. Plus, it's one of the few items that you can sell and still keep. That is to say, you can sell the broadcast rights to The Simpsons or Mission Impossible all through Europe, Asia, Latin America, etc. and still maintain control of the copyright.
Same Saudi Prince to whom Rudy returned a 10 million dollar check.