My grandfather quit smoking 50 years ago, when cigarettes went up to 25 cents a pack. He just refused to pay that much.
That's about what I did, when they went up over $2. It seemed so wasteful to be burning $2 a day. Kind of like buying a new pair of socks or underwear every day and just throwing them out after one use. Or like having $700 in the bank at the end of a year and setting fire to it. And probably no healthier than spending $2 a day on cable television.