I remember the Busch ad for SuperBowl 36 (2002). The Clydesdales going down the road, with just the music playing, somber....and they stop and bow before the New York skyline.
....and just the memory of that has destroyed whatever eye makeup I had left after watching the "Thank You" commercial...
This is a review ESPN Page 3" Super Bowl Commercials"
#5. Anheuser-Busch
Synopsis: People are hanging out at an airport when a plane arrives carrying a dozen or so troops returning from active duty. One by one, the crowd notices them coming off the plane, and they being to clap until the entire terminal is clapping in appreciation for the soldiers. A "thank you" appears on the screen -- fade to black.
Why it works: No logos. No product. No agenda. The Anheuser-Busch company apparently just wanted to drop a couple million to say thank you to the troops fighting overseas. Sure, this isn't a funny ad, but it definitely got the point across a heck of a lot better than some of the other ads we didn't even pick -- and they were actually trying to sell something.