They might as well go whole hog... Maybe in 2008 we'll see ads that say "Republicans doubleplusungood!"
The idea around which liberalism coheres is that NOTHING actually matters but PR. Which is simply another way of saying that the Democratic message is always crafted to flatter journalism.And this "It's the massage of the message" [expletive deleted] is nothing if not flattering to journalists, saying that wordsmithing is all that really matters.
It has nothing to do with the fact that what you are selling is horse hockey; it's all about style. </sarcasm>