We shall see.
One thing is sure. Much like the old media was complicit in the JFKennedy "Camelot" fable, they have set their collective sights on him as one they will fawn over and publicize.
With the change in media consumption by many Americans to the internet, perhaps the Brinkley's of the world will have a harder time selling that pap.
There's no doubt about that in my mind. He's got his eye on the ball, and is going to handle everything as though he was running a campaign for middle america. He's polished, knows how to talk (notice his constant referances to religion and god), and shows optimism. But, and I'm noticing it now, I think a lot of other dems are going to try and bring him down a peg, including Hillary, this guy is competition, he's ambition without principle and ideology without committment, making him the kind of guy who can work for 4 years playing games.
It'll be hard to sling him on his senate record, it'll take the GOP (and the dems who will compete with him) to have to go back to his early days to really ravage him.
The media will try and sell him like he was a product and they owned stock in the company, it'll fail though. He'll get the wringer from both sides with both barrels.