How? I've never been polled. How can you accurately measure the populace? Internet poll like the pop-ups that I see ---- those reach people like me. Telephone surveys? What people answer their phones? Man on the street poll? Magazine polls?
Results of polls should report on who was polled, how the poll was done. They should even be more honest and say for example: "of those people answering their phones between 8:00am and 8:00pm, 58% plan to vote for Kerry...."
Results of polls should report on who was polled, how the poll was done.