I'm not a huge guy, but 338WM shooting full-power hand loads out of a 7- or 8-lb rifle does not bother me. I may just be unusually recoil insensitive, but the first time I shot a 338 I was expecting punishment and didn't get any. Hrrmm...
I am 6'3" and weigh 320 pounds. Once I was out shooting with a friend who is about 5'8" and about 150. He had just bought a new Winchester commemorative model 94 which had a curved brass butt plate.
The rifle didn't bother him at all but hurt me every time I fired it. On the other hand, we were also shooting a 54 caliber muzzle loader with 60 grains of pyrodex and one of the cast bullets made for that caliber. It seemed to me to be nothing but a gentle push while he said it kicked the dickens out of him.
I don't consider myself recoil sensitive, but I don't particularly like it either.