But now, their product isn't so new anymore. Yet, to stay number one, they need to attract new viewers- viewers from competiting networks. And how do they do that? Throw in a few token liberals like Rivera and Greta. It makes them appear more 'balanced'- a term they coined to begin with. And for two liberals who love to argue, what better place than a news network with a conservative base.
I thought they could do it by continuing to get their channel added to existing and new cable systems. People then continue to discover Fox, and they tell their like-minded friends about it.