[John H K]

"Sea Bass" was simply dreamed up to market the fish in the US, as "Patagonian Toothfish" doesn't sound very tasty. It doesn't bear the slightest relation to the various fish on the West Coast and East Coast of the US called "Sea Bass."

I don't eat any fish I don't catch myself, but I'd really recommend people not buy Chilean Sea Bass.

They're so slow-growing they simply can't sustain a commerical fishery. If you buy it, you can't be sure it was caught legally and I doubt it can even survive the current legal fishery.

This isn't environwacko hype, it's simply reality. This species cannot survive a large scale commerical fishery.

[tet68]

That's like "orange roughy" it is really Pacific Slimehead.
As the stocks get fished out the boats have to go deeper and deeper, there are several instances where the real name was simply too unappealing.