[Interesting Times]

Nice catch. That's probably the same Jonah Peretti who became briefly famous for tweaking Nike.

Here he tells all about it in (surprise) The Nation.

He appears also to be the webmaster of blackpeopleloveus.com.

[Interesting Times]

This larger lesson suggests an exciting opportunity for activists. The dynamics of decentralized distribution systems and peer-to-peer networks are as counterintuitive as they are powerful. By understanding these dynamics, new forms of social protest become possible, with the potential to challenge some of the constellations of power traditionally supported by the mass media.

This is from Peretti's Nike article in The Nation.

Sounds like just the kind of guy who would pull a stunt like "Ask John Lott." With any luck, he'll be too busy interacting with the legal system to explore new "exciting opportunities for activists" for a while.