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About 13 years ago I was involved in a small group of people loosely affiliated with The Church of the Subgenious. TCOTS is an aknowledged fake religion that revolves around it's mystic leader (JR "Bob" Dobbs) and the concept of slack. SubG preach sessions are known as rants, it's a chance to do spontaneous live theater and can be a lot of fun (the big ones are known as devivals). Anyway we used to do our rants on the UA mall (big open grassy areas frequented by sorority girls in bikinis) competing with Dave (a CA lawyer and Calvinist, nice guy, he actually liked us we gathered a crowd). Once we had a three way going with Reverend Slick (aka Ishuah 666, leader of the local atheists group... not as nice a guy and I don't think he liked us... we were funnier). (note I was just one of the small banana dudes, only did a couple of rants, mostly I did maual labour and was an audience shill)

Anyway we decided to do an actual devival in a warehouse. We made fliers with clippings from The Weekly World News. When we were hanging them we found that somehow the words "free" and "tortillas" wound up stacked in a very logical order. We were scared, we thought people would now expect free food. Our ring leader came up with a brilliant plan.

During the devival he slowed things down for some "serious talk" with the audience (well attended actually). In this segment he told the audience about "Juan Tortillas" (pronounced properly, for you gringos: hwan tortiyas), a "soldier in the slack wars" going on in central America, Juan had been taken prisoner by the Pinks (soldiers of the conspiracy... that part is right out of the SubG stuff) leaving his wife and kids to starve. "And so, in order to send good vibes to Juan and his family, to increase their slack and hopefully get Juan freed, please join me in this chant
Free Juan Tortillas
Free Juan Tortillas
Free Juan Tortillas
FREE TORTILLAS {start throwing those little cheap ass corn tortillas at the audience)
FREE TORTILLAS
FREE TORTILLAS..."
Start waving your arms around to get the people in a big frenzy and get the hell off stage because things are gonna get crazy (you have armed them with flying disks after all).

That actually became the traditional ending to our rants. A couple of years later the group fizzled (as these things are wont to do), a couple of years after that I first heard about tortillas being thrown at UA graduation. We have no "proof" that it's our fault, but given the timing of it all we take the credit, and we're proud.

PS to the best of our knowledge the story of Juan Tortillas is completely made