Ramon Angel Alvarez Ayala, a senior figure in the Cartel Jalisco Nueva Generacion (CJNG) - considered to be one of Mexico's most powerful criminal organisations, was arrested on Thursday and has been accused of ordering the murder of Valeria Marquez
Posted on 08/03/2026 6:17:19 AM PDT by dennisw
A Mexican drug lord ordered a hitman to kill a beauty influencer because she had broken up with his son, authorities have claimed.
Valeria Marquez was live streaming to her followers from inside her beauty salon, Blossom the Beauty Lounge, in Zapopan, the western Mexican state of Jalisco, when a motorbike-riding gunman opened fire last May.
Prosecutors are now accusing Ramon Angel Alvarez Ayala, a senior figure in the Cartel Jalisco Nueva Generacion (CJNG) - considered to be one of Mexico's most powerful criminal organisations, of ordering her murder, as well as a local mayor's.
Ayala - more commonly known as 'El R1' - was captured in a special forces operation on Thursday after a car chase in Jalisco, which saw a member of his security team killed.
Omar Garcia Harfuch, the federal security secretary, has gone on to further claim that El R1's son, Francisco Alvarez, who had been in a relationship with Marquez, phoned his father to organise the hit after their relationship ended.
The cartel leader allegedly ordered the hitman to enter Marquez's salon, posing as a delivery driver, where he then asked for the 23-year-old TikToker and aesthetician to confirm her identity.
Once she responded to him calling her name, he opened fired and shot her three times. Both the son and the hitman remain at large.
Mr Harfuch said: 'The son of R1 had a romantic relationship with Valeria [Marquez], he had threatened her on several occasions, and everything indicates - and this will be proven - that the son asked his father, R1, to commit the femicide.'
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femicide?
Ramon Angel Alvarez Ayala, a senior figure in the Cartel Jalisco Nueva Generacion (CJNG) - considered to be one of Mexico's most powerful criminal organisations, was arrested on Thursday and has been accused of ordering the murder of Valeria Marquez
Applied the drug lord competition removal model to the ex girlfriend.
Sounds like an episode of Breaking Bad
I remember this shocking murder when it happened.
Yeah like when Don Eladio kills Gus' partner just because he thought he was too presumptuous with his business proposal.
I suspect that drug lords have been killing ex-girlfriends who broke up with them for decades. We just never heard about it since the women weren’t famous. This influencer absolutely did not deserve this, but by dating a drug lord’s son, she was playing with fire. And she ended up getting burned.
I do too. Everyone involved needs to be executed.
That jumped out at me, too.
THE FAMILY THAT SLAYS TOGETHER STAYS TOGETHER?
And spanish does not have two different genders for the verb homicidio, so it’s not a translation glitch.
If it ever saw the light of day, I’ll bet that video won’t even be seen during this POS’s trial.
If it ever saw the light of day, I’ll bet that video won’t even be seen during this POS’s trial.
It’s an actual word and concept; but I’m not sure it applies in this case:
“South African feminist author Diana Russell narrows the definition of femicide to “the killing of females by males because they are female”
https://en.wikipedia.org/wiki/Femicide
Having her killed might be counterproductive to that goal however.
Some can’t handle rejection in any form.
Unfortunately.
Unfortunately.
Pity.
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