I took a stroll around a couple of different dealerships while getting oil changes when there weren't a lot of cars on the lots. A $30K list price car often had a $5K market adjustment. So instead of being $6K underwater when the customer drove it off the lot, they were $11K underwater. Double that for a $60K truck..
My local dealer (N CT) has lots of vehicles for sale at reasonable prices.
They are a “boring” Subaru dealer.
The truck guys laugh at them—and pay double the prices for their trucks of the cost of a “boring” Subaru.