[Spktyr]

I think they could have a study that shows that marketing to LGBTQOMGWTFBBQ people using partnerships with YouTube influencers could result in increased sales.

[RoosterRedux]

I would think that might be true for some products. But not if your existing customer base is the typical Bud Light drinker.

Such action by Bud Light and AB-InBev looks like a case of corporate/marketing insanity.

The action of Alissa Heinerscheid is inexplicable at best.

In a sane world, this case would be taught in future marketing courses as something NOT TO DO.