Terrible take…Olympic exposure for the NHL means the sport spreads around the world and the NHL gets MORE money.
No it doesn’t. The ratings have NEVER gone up after the NHL has participated in the Olympics. The gate has NEVER gone up after the NHL participated in the Olympics. There’s no evidence that having NHL players in the Olympics spreads anything, except their players energy. Certainly when they started this the NHL HOPED your sentence would be true. But it hasn’t come to pass.