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Lego says it will remove gender bias from its toys after survey shows boys still fear they will be made fun of if they play with girls' toys
Daily Mail ^ | 10/11/2021 | JAMES ROBINSON

Posted on 10/11/2021 6:37:31 AM PDT by Bon of Babble

Lego has vowed to remove gender stereotypes from its toys, after a survey revealed how boys fear they will be 'made fun of' if they play with toys marketed for girls.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: News/Current Events
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To: twister881

Can't imagine anybody saying, "My boy!" when looking at this.

21 posted on 10/11/2021 8:12:08 AM PDT by seowulf (Civilization begins with order, grows with liberty, and dies with chaos...Will Durant)
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To: JenB987

I always thought dolls are what you pull the heads off of.


22 posted on 10/11/2021 8:13:23 AM PDT by seowulf (Civilization begins with order, grows with liberty, and dies with chaos...Will Durant)
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To: Bon of Babble

I have no problem with removing the 1950’s everything must be pink or blue thing. Pink lego sets seem silly, they don’t have blue lego sets that I am aware of. From a supply chain standpoint it makes sense to just have legos that anyone can use.


23 posted on 10/11/2021 8:29:50 AM PDT by BlackAdderess (Welcome to the libertarian fire sale, here’s your accordion)
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To: Bon of Babble

I wonder if that means that the pink lego sets will end up being collectors items?


24 posted on 10/11/2021 8:34:08 AM PDT by BlackAdderess (Welcome to the libertarian fire sale, here’s your accordion)
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To: Bon of Babble

But they’ll still hurt like h*ll when you step on one.


25 posted on 10/11/2021 8:35:17 AM PDT by Tolerance Sucks Rocks (Florida: America's new free zone.)
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To: Bon of Babble

Something is backwards in their thinking on this. If boys are disinclined to play with toys with girl oriented marketing while girls are less influenced by boy specific marketing, wouldn’t it make sense to make the product more boy oriented, not less?

Boys and their desire to build and destroy have been the heart of Lego sales since I was a boy who would build things out of Legos just to have them fight and destroy each other. The newer lines of Lego are touchy-feely girl oriented and turn boys off. They are not going to change boys, only undercut their own sales.


26 posted on 10/11/2021 8:36:50 AM PDT by Flying Circus (God help us )
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To: seowulf

“That’s not my boy. My boy is a lumberjack in the Pacific Northwest!”


27 posted on 10/11/2021 8:37:38 AM PDT by Tolerance Sucks Rocks (Florida: America's new free zone.)
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To: Bon of Babble

Boys and girls know the difference. It is the ‘liberal’ parents (mentally ill) who want to try new things and decided that their kids can be any gender they want which is nonsense.


28 posted on 10/11/2021 8:41:45 AM PDT by minnesota_bound (I need more money. )
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To: Flying Circus

I think that is probably whats going to happen here, they are probably going to do away with the pink girly legos and go to something that won’t embarrass little boys to be seen playing with. It looks like the 3rd party sellers are already on this as pink legos now cost 3 or 4 times what regular legos cost.


29 posted on 10/11/2021 8:42:39 AM PDT by BlackAdderess (Welcome to the libertarian fire sale, here’s your accordion)
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To: Tolerance Sucks Rocks
Be careful what you wish for! Lumberjack Song
30 posted on 10/11/2021 8:48:42 AM PDT by Do_Tar (Do I really need a /joke?)
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To: Yo-Yo

Hahahahahahahaha!

That one made me grin widely!!!!!!


31 posted on 10/11/2021 8:57:50 AM PDT by rlmorel (Leftists are The Droplet of Sewage in a gallon of ultra-pure clean water.)
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To: Yo-Yo

That has to be from the Babylon Bee!


32 posted on 10/11/2021 8:58:54 AM PDT by rlmorel (Leftists are The Droplet of Sewage in a gallon of ultra-pure clean water.)
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To: zeugma

I loved GI-Joes when I was a kid...I remember up on the second floor, with my GI Joe with that grip holding my sister’s Barbie upside down over the railing while she screamed below!


33 posted on 10/11/2021 9:01:06 AM PDT by rlmorel (Leftists are The Droplet of Sewage in a gallon of ultra-pure clean water.)
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To: Yo-Yo

I want one of those!


34 posted on 10/11/2021 9:01:20 AM PDT by gitmo (If your theology doesn't become your biography, what good is it?)
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To: BlackAdderess

That is not what this article was saying. Looks like they intend to double down on the woke, touchy feely playsets base on the discussion with Feminist “Gender Advocacy” groups, LBGT+ activist VP in their design department and the marketing chief saying they want to be more “inclusive”. Their only idea is to remove the labels of boys and girls from the marketing materials while they push out product that encourages “nurturing.” That won’t fly with boys who don’t care what the marketing materials say, just whether or not the set is cool or uncool.


35 posted on 10/11/2021 9:21:20 AM PDT by Flying Circus (God help us )
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To: Tolerance Sucks Rocks

Jacks are worse. Much worse.


36 posted on 10/11/2021 9:52:06 AM PDT by GingisK
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To: Flying Circus

Apparently the only gendered figure in the one set will be the purple figure with the beehive hairdo, the drag queen. If they go with all little rainbow colored figures in all the sets instead of the ones in various flesh tones, than yeah, you’re right. If otoh they just get rid of gendered stuff, the girlied up pink sets, and the packaging that says for girls or for boys will be what changes. We’ll see what they do, but I’m betting that they are spinning this to sound woke so that they don’t get dragged over the coals for ditching all the Barbie pink products. Which means that the purple one is probably going to meet the same fate as the Barbies.


37 posted on 10/11/2021 11:22:36 AM PDT by BlackAdderess (Welcome to the libertarian fire sale, here’s your accordion)
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To: Bon of Babble

Pete Townshend was a prophet.

I’m a Boy - The Who

https://www.youtube.com/watch?v=8TR58rK28Aw

One girl was called Jean Marie
Another little girl was called Felicity
Another little girl was Sally Joy
The other was me, and I’m a boy

My name is Bill and I’m a headcase
They practice making up on my face
Yeah, I feel lucky if I get trousers to wear
Spend evenings taking hairpins from my hair

[Chorus]
I’m a boy, I’m a boy
But my ma won’t admit it
I’m a boy, I’m a boy
But if I say I am I get it

Get your frock on, Jean Marie
Plait your hair, Felicity
Paint your nails, little Sally Joy
Put this wig on, little Boy

[Chorus]

Help me wash up, Jean Marie
You can dry, Felicity
Stack the dishes, Sally Joy
Behind them struggles, I’m a Boy

[Chorus]

I wanna play cricket on the green
Ride my bike across the stream
Cut myself and see my blood
I wanna come home all covered in mud

[Chorus]
I’m a boy, I’m a boy
But my ma won’t admit it
I’m a boy, I’m a boy, I’m a boy
I’m a boy, I’m a boy, I’m a boy, I’m a boy
I’m a boy, I’m a boy, I’m a boy


38 posted on 10/11/2021 11:28:50 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: BlackAdderess
I wonder if that means that the pink lego sets will end up being collectors items? No doubt if they are discontinued. I saw an episode of Pawn Stars where someone brought in the most valuable Hot Wheels - the pink surfer's van. Rick explained that they were trying to market to girls at some point in the 60's and it didn't work - so the line was discontinued and few Hot Wheels manufactured for girls are very valuable collectors' items.
39 posted on 10/11/2021 11:32:14 AM PDT by Bon of Babble (Rigged Elections have Consequences)
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To: Flying Circus

I mean, the animal rescue one is a natural for kids that want to be veterinarians when they grow up. They shouldn’t be labeled specifically for girls.

Look at where they did a large chunk of the research, former Soviet bloc countries, China, in addition to our own country. I think its spin to some degree for the English speaking market. If you look at the little rainbow colored figures even, 5 look like girls, 6 look like boys. They might claim that the only gendered figure is the purple drag queen, but it just looks like a female with a 1960’s hairdo.


40 posted on 10/11/2021 11:35:27 AM PDT by BlackAdderess (Welcome to the libertarian fire sale, here’s your accordion)
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