Not only did Jones raise more money in Alabama than Moore, but he had MORE DONORS. Money may not have been critical in that race, but this is an alarming indicator for a Republican candidate in a state like Alabama.
Is it really? I know bastards like Jeff Flake donated to the Jones campaign, as did many liberal @$$holes all across the nation.
Again, money would not decide that campaign, but Jones represented the only means of striking back at Trump, so many people were heavily motivated both in and out of Alabama. For many people, money was the only means they had to make themselves feel as if they were helping, but money did not in fact win it for Jones.
It was the massive repeating of smears against Moore on the national "news" channels, and the deliberate backstabbing of Moore by national party officials.
Now to clarify, our Republican cowards in national office would not have backstabbed Moore were it not for the massive media campaign asking them "how dare you support such an evil man as Roy Moore?", and so it was really the media lie spreading machine that was the proximate cause for the entire thing.