You know you're in a terrible business when fewer and fewer people are even willing to read or watch your bullsh!t at no cost.
Thanks. It’s funny you mention cost because MOST news sites have implemented the cheapest, laziest paywall technology - which reflects their cheap/lazy mindset but also their arrogance.
Using browser extensions that block JavaScript, manage/delete cookies and/or block ads, most paywalls are easily defeated and/or the silly ‘free article limit’ and incessant popups moaning about adblocking or subscribing can be wrangled. It’s not uncommon to see the adblock counter tick over 60+ ads (and trackers, beacons, etc.) on a single page!
For better or worse, some paywalls actually work, notably the Wall Street Journal which wages a constant war against Google backdoor access, Facebook access, URL spoofing, etc. It’s fairly airtight...they’ve even started blocking Outline.com.