Posted on 05/21/2018 12:17:17 PM PDT by rktman
The 2018 Billboard Music Awards hit a new low Sunday night in the coveted demographic of ages 18-49, dropping 10 percent from last year’s low in overnight numbers.
According to Variety, the three-hour music award show broadcast from the MGM Grand Garden Arena in Las Vegas scored an average of 2.1/8 share in the key demographic with 7 million viewers. In comparison, the 2017 awards show, which aired on ABC, averaged a 2.3 in the 18-49 age group with 7.7 million people tuned in.
Jennifer Lopez performs onstage during the 2018 Billboard Music Awards at MGM Grand Garden Arena on May 20, 2018 in Las Vegas. (Photo by Ethan Miller/Getty Images)
Sunday night’s show not only lost in the demo, but as it stands right now, fell 9 percent in viewership. The current record for low viewership is held by Fox’s 2006 Billboard Music Awards show, with 6.1 million viewers.
Leading off the show Sunday night, Kelly Clarkson addressed the deadly school shooting at Santa Fe High School in Texas Friday that left 10 people dead and said she was tired of “moments of silence,” instead calling for a “moment of action.”
“So why don’t we not do a moment of silence? Why don’t we do a moment of action? Why don’t we do a moment of change?” Clarkson explained. “Why don’t we change what’s happening? Because it’s horrible.”
So far in 2018, the majority of award shows have struggled in the ratings battle with the Oscars, Grammys and Golden Globes hitting near or record-lows.
(Excerpt) Read more at dailycaller.com ...
More proof that people are sick and tired of having the toy department politicized.
Movies, concerts, football games....people are NOT tuning in for a political lecture.
Keep talking, jackweeds. In 3 years you’ll be funding this crap yourselves because no one will watch.
L
Known by advertisers as the "more money than brains" demo.
I never knew Billboard had a broadcast show.
So there.
(What station was it on?)
A bunch of elitist “Musicians” who go around with armed guards..have this award show protected with ARMED POLICE and they have the nerve to talk about gun control LOL..they would NEVER disarm they think they are special
More Trump-bashing.
I thought the country is hungry for the Blue Wave?
Apparently not.
EFFECT:
“Billboard Music Awards Hit Record Low Ratings”
CAUSE:
“Jennifer Lopez performed onstage”
I know the management group behind the BBMA lol. There are conservatives there and they are actually happy it bombed. If anyone actually knows how bad it was? They were GIVING away the tickets, MORE than the allowed budget. They were just there to get money from the sponsors and the network. They did their job as pros, just dont ask them about the ratings.
Pretty impressive - there were 7 million people who knew it was happening. That was probably the number of people who were up for awards plus their Moms.
I remember some of the acts. You had Supertramp for "Breakfast In America." Fleetwood Mac for "Tusk". John Stewart for "Bombs Away Dream Babies." The Knack got an award for Best New Artist. Donna Summer, Bee Gees, The Cars, Anita Ward, Sister Sledge, Eagles, and Blondie were other acts that got awards.
Those were halcyon days for the music business. You could turn on Top 40 radio and hear a lot of good pop songs.
I saw that Kelly Clarkson had her moment. I told my husband that it was probably not too smart to mouth off the night before her final contestant on the Voice is up to win. Just saying that her comments may have a negative effect on the voting. As I told hubby, she may have dixie chicked her chances.
Totally agree, 50’s, especially the 60’s, very much the 70’s was quite the time for musicians and there wee so many good bands back then, literally hundreds.
Well put.
As a teen in the late 70’s and early 80’s, I identify with so much of that music.
Musically, it was a great time.
A few weeks ago, a local radio station was doing a Kasey Kasem American Top 40 show from May of 1982.
It was great. Totally memory lane. Yep, some of it was a bit dated (for example, Pac-Man Fever) but most of it was great.
I think the Grammys started to go downhill when the Starland Vocal Band beat out Tom Petty and the Heartbreakers for best new artist in the mid-seventies. :(
Marko
I would've watched if she performed, "Taco-Flavored Kisses."
My jump the shark moment for the Grammys was when Milli Vanilli won for best New Artist. Then it turned out they neither sang or performed on any of those records!
It's just hard for the music to break through the attention whores pushing their personal and political agendas. He never even asked us to watch the show.
Not a very good marketing strategy.
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