Posted on 08/12/2016 10:46:42 AM PDT by xzins
Trump set more than one record during the primary season. The most talked about is his earning more primary votes than any other candidate in the history of the republican primary system. Trump excelled in another category as well. He spent far less than any of his major opponents.
It should be noted that not every dollar of spending is for advertising, but it is a significant part of total spending for most candidates. Numerous articles were written on Jeb Bush's scorched earth TV campaign that spent tens of millions and yielded so little in terms of results. During that time, Trump marched seemingly unfazed toward the nomination while spending so much less than Bush that the media at times made Trump's lack of spending a central issue in their coverage.
Yet, the unspoken conclusion of all this is very troubling to the media industry. Trump is succeeding without spending money on them. Normally, a political season has them awash in dollars and ad buys from campaigns and PACs. Not so with Trump. He appears to be demonstrating that the purchase of advertising for political campaigning is not as necessary as once thought. He might not be demonstrating that advertising is going the way of the buggy whip, but he could well be demonstrating it is going the way of the blackberry.
NYT in June reported on primary season spending by the various campaigns. Trump's Republican party primary opponents spent 316 million dollars. Trump spent just a token percentage of that...63 million. PACs supporting his opponents and sometimes attacking him spent 316 million. Trump PACs are said to have spent 2 million. Others say that Trump PACs didn't exist. (On the democrat side Clinton spent 196 million plus an additional 45 million by PACs supporting her.)
Rubbing salt in the wound, Trump is reported by HotAir to have spent ZERO dollars on ads so far in this general election campaign:
Analysis: "Trump campaign has spent $0 on television advertising"According to an analysis by NBC News, the Democratic presidential nominee’s campaign has spent $52 million on television ads, many of which have been concentrated in the battleground states that will be critical in determining the outcome of the election.
"The Trump campaign, by comparison, has spent zero dollars."
Even the two third-party presidential candidates, Green Party nominee Jill Stein and Libertarian Party nominee Gary Johnson, have outspent Trump, the GOP nominee. Stein’s campaign has spent $189,000, while Johnson’s campaign has spent $15,000.
When outside groups are factored in, Clinton’s advantage over Trump grows to $91 million to $8.2 million in TV ad spending.
Campaign advertising is an expected cash cow for the media industry. And it all comes in a relatively short span of time. During the 2012 season, advertising reigned. And it rained dollars. National broadcast and TV ad buys alone were about 164 million in 2012, with the Dems buying 77 million and the pubbies coming in at 87 million. http://mediaproject.wesleyan.edu/releases/2012-shatters-2004-and-2008-records-for-total-ads-aired/ Others have attempted to quantify the total spending on media advertising, and the estimates begin with total campaign expenditures of about 2 billion dollars in 2012. Much of that was for advertising, and as the above study shows,over 160 million was for national level advertising alone. How much more was for local buys, sometimes a far more effective means of targeting areas with electorally important states?
Among the many distinctions of the 2012 election season was that it was the most expensive in history. President Obama and Mitt Romney each raised around a billion dollars and outside groups spent another billion or more. http://www.npr.org/2012/11/30/166260533/2012-election-the-most-expensive-in-history
Trump is shunning the cash cow of the media moguls and the wisdom of the Washington wizards. They are not getting the pay day that they expect every four years. Bottom lines are being affected.
"How dare upstart Donald Trump not buy from us! Doesn't he know that we make and break campaigns? We'll show him. This is war!"
The Media IS Desperate for Trump to Lose -- They Must Prove Their Power As Trump Soars Without $$ Spent on Ads.
That's one more reason for them to attack him with everything they have.
But, this Friday morning's poll from USC/Dornsife shows him tied with Hillary Clinton. And he's spent ZERO dollars on advertising.
To date, they've brought out the long knives, then the IEDs, and then this last few weeks they've been launching NUKES.
Maybe they better find Lex Luther and buy some kryptonite.
I was wrong, twice, about Bill Clinton winning. I was wrong, twice, about Scumbama winning.
Please, please, please, please God let the right man win this time. Look not upon our sins, but on our repentance and our misery.
Amen.
Hey Freepers. How many of us fell for supporting Citizen’s United?
It benefitted who??
Hey Freepers. How many of us fell for supporting Citizen’s United?
It benefitted who??
Yep.
Hey Freepers. How many of us fell for supporting Citizen’s United?
It benefitted who??
Was Citizen United about campaign finance?
Trump seems to be showing that government control isn’t necessary.
Follow the money.
Pray America wakes
The same thing goes for Talk Radio who sell ads for tons of money.
Yes! When you have the right message that appeals to so many people, as Trump does, you can afford to starve the (media) beast.
The difference between a politician and a businessman is the politician is good at spending other people’s money and doesnot care, the businessman is thrifty and cares.
as usual, follow the money.
I bet the Media in AZ is raking in the McCain dollars in record numbers.
We say all the rest that the media is our enemy. Yet they are the only ones who profit from these media ad buys.
Brilliant post.
In a sense... wait for it... Donald has out-conservatived the conservatives with that notion.
What God has intended things to be should, er, trump any synthetic meaning imparted to them by men. Even what we call biblical can sometimes be shallow if and when it attempts to live apart from a living walk with a miraculous living God. Ordinary is far too little for God. He demands miracles.
Maybe TV ads had more of an impact on campaigns back when there were only three major national networks (ABC/NBC/CBS) and most people were sitting at home watching live TV because there wasn't much else to do.
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