Only NASA would spend $1-billion dollars to send a penny to Mars. ;-)
http://www.space.com/23211-mars-rover-curiosity-penny-photo.html
http://www.space.com/17647-mars-rover-curiosity-lincoln-penny.html
http://www.nasa.gov/mission_pages/msl/news/msl20120207.html
So 1¢ = $1,000,000,000