I think the rise of mass media just coincidentally happened to occur at the exact same time as the baby boom. Which made it seem as if marketing to the youth was a good plan. But as the baby boomers age, media is still pushing it wares on the youth, which is now a mistake since the big bulge in the population is much older.
I am a little sick of the sophomoric dialogue, guttural humor and complete absence of logic in everything that is made for/by the MSM.
From a marketing standpoint, people don’t really like getting reminded too much of being old, so even products and services specifically for the aged tend to be marketed giving an appearance of much more active, younger and healthier people than reality. Generally speaking, you don’t go past peoples’ notions of ideal self, how they see themselves regardless of age, which tends to be late 30’s to early 40’s at most.
Consumerism