In a few months they'll hype single women not being paid enough ... And right before the election a retrospective on violence done to blacks over the past hundred years (by democrats, but that won't be mentioned) followed by an interview with a white Republican with a southern accent.
The press plays their role - and at the correct time.... This 'time' is shake the money tree...
And at Easter time, it is also an attack on people (they totally hate) with morals that they see as curtailing their access to immoral acts by influencing society on right and wrong. Two birds one stone.