The Dems work social media hard. A lot of FReepers snark at that, but I think it has considerable impact, well beyond those who actually "receive" the tweets.
It almost makes me think I should accept FaceBook, learn to tweet, etc...almost but not quite!
HOWEVER...more tech-savvy conservatives certainly should!! Fight fire with fire, and just ignore the LSM reporting...social media DOES work, across the board, never mind my personal fear and loathing (lol)!