Skip to comments.Cheerios Commercial: Racist Slurs Force YouTube to Close Comments Section for New Ad (VIDEO)
Posted on 06/02/2013 10:48:23 AM PDT by James C. Bennett
A Cheerios commercial has sparked controversy after a large group of people started posting racially charged messages about the new ad on YouTube.
The commercial features an interracial couple and their daughter, and was released by Cheerios on YouTube. However, a group of Internet "trolls" quickly began posting comments about the interracial nature of the ad, sparking such racially charged comments that YouTube eventually decided to close the comments section of the page to bring a halt to the discussion.
The 30 second commercial features a young girl talking about the nutritional value of Cheerios. She asks her mom whether Cheerios are good for your heart, to which the mother responds that they are.
The young girl then smiles and runs off with the box of Cheerios. The next shot is of the girl's father waking up on the couch with a pile of Cheerios poured out over the left side of his chest where his heart is.
The commercial seems cute and innocent to most, but a number of Internet trolls quickly took over the discussion on the YouTube comments board referring to the interracial nature of the family, which featured a white mother and black father.
Some of the comments referred to "Nazis" and "racial genocide" and more than 600 dislikes were recorded for the video. Others commented that the concept of a happy mixed-race family made them "want to vomit."
The racial slurs also spilled over onto the Cheerios Facebook page where some commenters stated that they found the commercial "disgusting."
One commenter also posted a racial slur about the likelihood of black men staying with their family, stating: "More like single parent in the making. Black dad will dip out soon."
On Reddit the comments continued, and some turned the debate into the likelihood of a black man being with a white woman, against a couple with a white man and a black woman.
In 2012, a Cheerios commercial was also targeted by racial slurs and comments. In that commercial released in June last year, two black siblings are shown at their family kitchen table, when the older brother steals the cereal from his younger brother, who is in a high chair.
One commenter on YouTube wrote: "Just goes to show you they start steeling [sic] at an early age!!! First Cheerio's next bikes then cares lol just like in real life."
How do you come up with that? Youtube isn't know as a bastion of conservatism.
I figure that the liberals would jump on such comments as having been written by conservatives. Even though YouTube isn’t known as a bastion of conservatism, liberals would say that only some conservative bigot would write such nonsense.
I would chalk it up to trolls. I know of no true conservatives that would have even noticed anything racial about this commercial. I didn’t.
That’s a cute ad, but some people are always on the lookout for something to be offended about.
Inter-racial dating and marriage is being pushed on us by certain segments of the media to become a kinda Obama mocha latte nation. I have heard that in some high schools that white girls who refuse to date a black guy are called racist. My preference is for races to marry within which is how it was when I was young. If this makes me racist then so are a lot of blacks who don’t like seeing white men marrying some of the intelligent, well-educated black women that cannot find a black man with equal or better qualifications
The wimps at Christian Post were afraid to post a link to the You Tube? At least Google works.
I agree that the Cheerios ad plays to the old racist stereotype of black men wanting white women. So I guess the marketing department at the company is made up of a bunch of Kluxers.
Boycott racists Cheerios.
What is reddit?
There is no dumber, more vacant or more morally bankrupt demographic in the history of mankind than YouTube commenters.
reddit is a leftist opinion/news site many times more popular than FR. Very popular with the under-30 age group.
You, sir, have obviously never visited 4chan...
You, sir, have obviously never visited 4chan...
Very ,very embarrassing! When will people learn to properly target racist comments only at white middle aged males?
Those come and go over time a lot, the crowds are very fickle. Digg was a big one for awhile.
Am I wrong? *grin*
Just saw the actual commercial live on the Nascar race.
I will say if an alien came to earth and watched nothing but US television, he would infer that the country was 30% black people.
I don't think they would have shown an interracial couple where the husband was white and the wife was black. That would have gotten negative feedback from groups they don't want to offend.
Yes...If it’s a Beethoven Symphony, there are remarks about Nazis, If it’s Tchaikovsky, then there are pages of obscenities about Stalin, etc.
The ignorance is appalling out there!
Nowadays, you are a racist if you simply believe that your own race should continue to exist. For example: Where do white people come from? Answer: two white parents.
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