Read It Twice: Newsweek Predicts the Demise of Rush Limbaugh's Show

Newsbusters.org ^ | May 9, 2013 | Tim Graham

[CaptainK]

Barry Diller regrets buying Newsweek.

http://www.businessweek.com/news/2013-04-29/iac-s-diller-says-decision-to-buy-newsweek-was-a-mistake-1

[livius]

I don’t think he’s shilling for Hillary, particularly, but since the election (which I think he did not handle very well) I’ve quit listening to his show because it is increasingly self-referential and all about how wonderful he is. Also, sometimes he’s simply not prepared and doesn’t seem to know what he’s talking about. (I think his deafness may have contributed to this.)

People listen to him because they want conservative analysis of what’s happening and suggestions about how to deal with it, delivered in a compelling and hopefully witty way (think Mark Steyn). They don’t want to hear about Rush’s golf game or his basketball picks or how wealthy he is or have him try to peddle his strange products.

[Rennes Templar]

Me thinks the rumors of his demise are greatly exagerated.

[Hot Tabasco]

Rush will call it quits (in about 30 to 40 years from now).

And they will say "see, we told you so"......LOL!

[Old Sarge]

I had a surprising Google search just now on that very topic.

According to The Left, Air America never died; it just went underground. The talk radio hosts all got their own indie programs, and they hopped onto Sirius.

The usual hipster meme: “Radio is so mainstream, you’ve probably never heard of these guys...”

[equaviator]

““Radio is so mainstream, you’ve probably never heard of these guys...””

I don’t want XM or Sirius Radio. I don’t want to add another bill to the pile so I’ll just have to continue NOT hearing of those guys.

[Tanniker Smith]

So basically they're predicting the death of Rush Limbaugh by old age. Interesting.

I guess Newsweek would know something about the death of a media giant. Oh, wait, they were never a "giant". But they could ask their friends at Time-Life.

[Tanniker Smith]

My barbs being in my last post, I've been saying that talk radio is dying for a while now. They need a new financial model. Yes, they have to pay the bills, but it seems like I'm constantly hearing commercials when I turn on the radio in the car or take a stroll with my Walkman (yes, I still have one). I won't even bother putting on WABC between 24 and 36 minutes after the hour. You get commercials, a "after the break/in the next hour/tonight on FOX" promo, another break with more commercials and maybe news.

Working ads into the monologues doesn't help any.

[Old Sarge]

They don’t want to hear about Rush’s golf game or his basketball picks or how wealthy he is or have him try to peddle his strange products.

[Buckeye McFrog]

I dare them to name me just ONE alternative that is gonna draw a bigger audience on radio. Just one.

[Texas Eagle]

Is Newsweak THAT desperate to attract advertising dollars that it's trying to garner free publicity from a man who attracts 20 million unique listeners a week?

What is Snoozeweek's circulation? About a thousand?

[JimRed]

Wishful thinking.

[Ditter]

Newsweak? I think I saw an old one in the doctors waiting room a while back.

[Disambiguator]

Limbaugh’s audience as “all wearing Depends”

With the exception, of course, of all those 24 year-old women who listen to his show and get all indignant.

[redgolum]

What the last few elections have shown is that the MSM still has a large amount of control of the narrative.

If they can convince enough advertisers that Rush is done, he is done. It has nothing to do with the numbers (which are declining across the board anyway as more people turn away from radio).

Same thing with gun debate. They will blackmail, shame, and destroy any who don’t fall in line.

Rush will survive. He has before. But as he gets older you can sense the fire is not at the same level it was 20 years ago. He needs to find a heir, and soon.

[Lazamataz]

Why, let us consult the paragons of communication success, NEWSWEEK, to see how Rush Limbaugh will fare.

How successful are they?

Newsweek sells for a dollar.

And even then, the buyer overpaid.

[redgolum]

My wife is a teacher.

The millennials are not quite what the left thinks them to be.

They are much more libertarian and jaded.

[Lazamataz]

Newsweek isn’t the MSM.

[Lazamataz]

Newsweek isn’t the MSM.

[CodeToad]

Again? How many times is that liberal mouthpiece going to proclaim such a thing? Ever year, right?

I hardly think something that has 5 million listeners at any time and 20+ million listeners per week is going anywhere.

If that were the case then maybe Newsleak should proclaim CNN and PMSNBC dead as they have far less than half a million listeners on most days.