These are the guys that told us just a year ago "We will have to show our children pictures of snow" because they said it would never get cold enough to ever see the real stuff ever again.
They are just selling weather. Just like your local station:
“stay with us for beaking news” or 24 hour storm coverage.
I have noticed that when comparing my area’s record highs and record lows on the Weather Channel website approximately half of the record lows occured closer to today’s date than did the record highs. Sometimes by several decades. In short their own data doesn’t support their hype.