>>Couldn’t have been THAT useless...
Based on the useless per-screen showing, they will be expanding the documentary into even MORE theaters...<<
There is a little something there but I haven’t read anything that says that the per screen average would somehow translate to a wider release. If I missed it, I apologize.
Usually the release strategy is planned well in advance, although there are checkpoints and decisions along the way.
But this is an unusual film and there may be something else there...
But a good per screen average for 10 screens on a subject so dear (I could use stronger words) to its target audience should not have been a surprise to anyone.
And I still don’t understand why this film was made. Gov. Palin’s supporters will support her, her detractors detract, the HUGE gap between that won’t drop $40+ for a night out to see what it is about.
Straight to DVD — maybe...
You didn't read the first paragraph of the thread topic before you started your anti-Palin posting?
"SANTA MONICA, Calif., July 17, 2011 /PRNewswire/ -- ARC Entertainment, the distributor of "The Undefeated," the film about Gov. Sarah Palin's rise from obscurity to national prominence, announced today that through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs. The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, "The Undefeated" was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grass roots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon."