have you seen how small Reese's cups are?...
and of course all your soaps..the laundry soaps..the dish soap...they come in smaller containers than before....
one thing I am trying to do is get off of paper napkins and paper towels...
You really see the difference when you buy Halloween candy; a bag of not-so-many little bars costs you what a bag of the full-size bars did not so long ago...