Any abortion mill that advertises or tells its prospective clients that the child within the womb is either not alive, or it is alive but unable to feel (the story changes to fit the client) is outright lying.
Would the law apply to them?
The law is trying to close something that infuriates the abortion industry -- pregnant women sometimes confuse CPC's with abortion mills.
Most CPCs (Crisis Pregnancy Centers) are listed under Abortion Alternatives.
However, the title that Rep. Mahoney wants for this bill is:
This Act may be cited as the ‘‘Stop Deceptive Advertising for Women’s Services Act’’.
If the title of the act is meant to portray what the act is supposed to do, then Planned Parenthood and NARAL should be in trouble from this act as well.
With that said, here is the key text of the bill (judge for yourself):
SEC. 2. PROHIBITION OF DECEPTIVE ADVERTISING OF ABORTION SERVICES. (a) CONDUCT PROHIBITED.—Not later than 180 days after the date of enactment of this Act, the Federal Trade Commission shall promulgate rules to prohibit, as an unfair and deceptive act or practice, any person from advertising with the intent to deceptively create the impression that such person is a provider of abortion services if such person does not provide abortion services. (b) ENFORCEMENT.—The Federal Trade Commission shall enforce the rules required under subsection (a) as if a violation of such rules were a violation of section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C. 45(a)(1)). The Commission shall enforce such rules in the same manner and by the same means, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act were incorporated into and made a part of this Act.