That's my question, too. It seems like a quick trip to a (fair) judge would halt shipment of this clearly-designed-to-mislead copyright infringement.
Unless something has changed that I don't know about, titles aren't protected by copyright. And the parody exception to copyright infringement laws gives broad latitude for playing with another's work.
However, this is neither parody nor spoof, nor humor of any kind. It's a collection of essays by partisan political operatives carping about Palin. So I think there's reasonable basis for going after an injunction on the title, since its purpose is to horn in on the legitimate Going Rogue title. The fact that the "publishing company" was launched specifically to get this book out at this time should, imho, further persuade an objective judge to smack down these poachers. As for the picture, depends upon who owns the copyright on it and if the publisher owns or purchased use rights.