On the other hand, between the controversy and people switching from Conan, Letterman’s ratings are actually going up. They’re not going to have a problem replacing that ad revenue and if the trend continues, being able to charge more for ad time.
conan’s actually funny...I was worried about it since I didn’t used to like him.
It is harder to get a new customer than to retain and old one. If existing ones are bailing, then potential new ones are not even listening.
It always happens this way. People LOVE controversy. Letterman probably did this on purpose. This was the biggest gift conservatives could have given him. He knows that conservatives don’t watch the show anyway...what he did was wake up those independents who probably weren’t too interested in his show and now they are watching. The only problem with this scenario...it won’t last more than a year. His ratings will be great until Summer 2010 and then return to the original ratings.