The problem in Elkhart with the RV business is what the article is about. Dealer lots across the country are full of the million dollar models. Millionaires can only buy so many of those. They could downscale and make smaller models. They could make many other non-RV products with the same tools and materials. Instead the whole town is standing in line at the food bank, and the company is sitting idle.
This economic downturn is no surprize to any competent manager. Such a person would have, several years ago, directed a significant portion of their marketing budget to determine what they might make and sell when the super-luxury items don't sell.