I suspect they’ll drop to $9.99 after the coupons are gone.
Only if they sell them at a loss. The BOM for a converter is around 9 - 11 dollars.
According to the website, coupons are already gone...they are putting people on a waiting list with ones who have no access to DTV or satellite on any TV as a priority. Local cost here in Texas is $49.99 without a coupon, $9.99 with.
Oops, meant people who don’t have cable or satellite will be a priority...sorry, rough morning.