I guess raising ticket prices by $15 each way would have been too easy. No, let’s give folks the incentive to try and stuff even more items in the overhead bins and under the seats. Let’s see how much more we can stress out the flight attendants and irritate the already stressed out passengers.
It is a fact of life that all airlines are run by clueless morons who can always be counted on to do the exact opposite of what they should be doing. Is it any wonder that despite record numbers of people traveling by air, that these clowns as an industry somehow manage to always lose money?