The bottle looks like a beer bottle... or a bottle that might contain any number of popular local beverages that are sold in my area.
Although the ubiquitous plastic Coke and Pepsi bottles may comprise 99+% of soda sales (actually, they don't), they don't comprise 99+% of the shelf space for soft drinks and related non-alcoholic beverages that I see in my local grocery store.
I'd have mistaken the Mike's Hard Lemonade for a bottle of regular lemonade.
In fact, I didn't know that there was alcoholic lemonade and that it was called “hard lemonade” until a year or two ago, when an employee came into my office drinking a Mike's, right in front of me. It was only later that another of my employees pointed out to me that it was an alcoholic beverage did I retrieve the bottle from the trash and look closely at the label, and then proceed to fire the other employee.
Sorry, I'm a little older than this professor fellow, and “hard lemonade” just wasn't in my lexicon. I watch a bit more TV, probably, then this fellow, but have never seen an advertisement for “Mike's Hard Lemonade.”
The label of the bottle, and the coloration of the beverage, suggest to me “bottle of lemonade,” not “alcoholic beverage.” In fact, what comes to my mind is that it's designed to attract young people, whether of legal age or not.
Verdict: Mildly deceptive packaging.
sitetest
“In fact, I didn’t know that there was alcoholic lemonade and that it was called “hard lemonade” until a year or two ago, when an employee came into my office drinking a Mike’s, right in front of me. It was only later that another of my employees pointed out to me that it was an alcoholic beverage did I retrieve the bottle from the trash and look closely at the label, and then proceed to fire the other employee.”
Sounds like you assumed that the employee consuming the lemonade knew that it was more than a soft drink. Why would you make that assumption, when you didn’t even know?