Damages could be a little, could be a lot. It’s the jury’s call. Defamation per se, however, requires no proof of damages.
Yeah I know about “bank” juries, but even if such damages were awarded by a jury, there would be appeals that would invalidate them, right? The Pennzoil judgment against Texaco was eventually reduced from $11 billion to $3 billion-—still a heckuva lot, but down by two-thirds.