Yes, L! The Sheep have been doing drive-bys non-stop on that poor word. It's all beat up and riddled with sheep-shot and soon to be yesterday's fashion. I pity any word that the Drive-By Media gets their filthy hooves on. And they must have NO idea just how silly they sound lining up to bleat it--each of them hopeful that they're "in" before a fellow disrelished colleague.
Words should be allowed to conceal and carry for self-protection...and for others in the vocabulary "at risk." ;-)
xoxo