Shouting doom has the affect of increasing the profit of the media outlet doing the shouting.
Hum, maybe, but mostly it is because all of our media (MSM) is in various shades of leftwinged (even the supposedly conservative Morgunblaðið) and they are allways waiting for the Doom of all these market liberalisation they have been propheting about for one and a half decade now comes true. Even now when the conservative Independence party that has been leading these changes switches coalition partner to the Social democrats/liberals after the last elections.
And when the doom happens (if) they will instantly call for admission into the EU to save us all, because we sure couldn´t endure another sixty years of independence as we sure can´t take care of ourselves in their view it seems.