Posted on 10/15/2007 1:54:03 PM PDT by Fargo Rock
Who would advertise on a bisexual dating show?
Would you believe the U.S. Army Reserve? That answer and others came Tuesday night when MTV premiered “A Shot at Love With Tila Tequila.”
There were some predictable sponsors—such as movie studios—who show up in programs with potential to make most advertisers’ black list of shows to avoid because of content.
Video game makers 2K Sports and Sony PlayStation 3 had commercials on “Tequila,” as did studios pushing movies: Sony (“Across the Universe,” “30 Days of Night”), Lionsgate (“Saw IV”), DreamWorks (“The Heartbreak Kid”) and Sony’s Columbia (“We Own the Night”). A film’s DVD release—Paramount’s “Transformers” —also was advertised.
But in a commercial break about halfway through the show—shh, don’t ask, don’t tell—the U.S. Army Reserve marched in. So did Arby’s. The final commercial break contained ads for two products from Chattem: Selsun Blue dandruff shampoo and ACT mouthwash.
In the show, Ms. Tequila, who became famous as a MySpace phenomenon, will try to pick her perfect mate from a group of men and a group of women. Contestants of both sexes got the surprising news that Ms. Tequila was bisexual at the end of the first episode.
The debut of “Tila” drew 1.8 million total viewers and tied with “Newport Harbor” as MTV’s second highest rated series premiere this year, behind “Life of Ryan.”
Numbers like these on MTV are usually high enough to attract myriad marketers to advertise, but we’ll see what “Tila” attracts.
Eh ... they bought a commercial. They’re not sponsoring the show - they’re recruiting its viewers.
H
The Navy I’d believe, but the Army? Be ALL that you can be, I suppose................
Sick.
OMG! Bikers! LMAO!
yvay eht nioj
"Whatever........"
the yavy you yas?
!sevaW eht edir dnA.............
There are two ways to advertise on cable TV — buy ads on the networks, or buy ads through the cable companies. In either case, you can specify programs or pay less and have your ads scattered throughout the day.
I’m not the least bit surprised that the Army Reserve — or any branch of the military — would advertise on MTV, because the 18-24 demographic is their target, and MTV gets those eyeballs. Whether they specifically chose that program or not, I don’t and can’t know.
LOL
John Wayne is rolling over— Barry Sadler is filing for
rights -his Ballad of the Queen Berets has just been violated.
No doubt that courses in gay, lesbian, and bisexual studies will be required for all cadets at West Point, the C&GS, and the War College.
Not that there's anything wrong with that! :)
They have to be aware of the shows that they are advertising on. I can’t imagine you would see a commercial for the Marines while a show like ‘Queer Eye’ is airing. It wouldn’t make any sense.
It makes perfect sense. Most of the folks who watch "queer eye" aren't gay, but they are young. They're the target audience for military recruiters. Recruiters aren't actively seeking out homosexuals, but they aren't limiting themselves to folks who are repulsed by homosexuals.
If "Queer eye" is where the right eyeballs are, it's where the Marines want their ads. It's not an endorsement of the content of the program. It's advertising doing what advertising was designed to do.
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